For my thesis I chose to do outdoorsman starter kits called “WOODSMAN.” My target audience is men who don’t go outdoors much and want to get started. Each kit has its own special activity to give them the full experience of being out in the great outdoors. The main kit is the “Get The Look” which includes the clothing you will need to feel like a real woodsman. Then there is learning how to fish kit called “Catch The Big One.” Next is the “Burn Baby Burn” kit that will teach you how to build a fire. The last kit is the “Intents Camping” this kit tells you how to build a tent. The customer would be able to order any of the kits they would like but it is recommended you try them all. Packaging includes three boxes and a bag.